Berry Bros. & Rudd’s wine division sells a quarter of a million cases of wine a year through their retail outlets, ordering by phone, fax and over the web. The company turns over more than £75 million a year and employs around 200 people in the UK, plus a further 80 people in subsidiaries in Japan, Greece, and Ireland, with associates in Hong Kong and Spain.
Berrys first supplied wine to the British Royal family during the reign of King George III and has continued to do so until the present day. Berry’s holds two Royal Warrants for H.M. The Queen and H.R.H. The Prince of Wales.
In 1923 the company created Cutty Sark Scots Whisky, the first naturally-coloured Scotch. More recently, a range of fine vintage Single Malts has been developed under the Berrys’ Own Selection label. In 1994 Berrys launched one of the first internet wine shops.
"OBS Logistics has a very functionally rich solution and they do understand the special requirements of a drinks company – bonded warehousing, customs regulations and procedures, and so on. This is all based on ‘hands-on’ experience with successful implementations in similar organisations" says Hugh Sturges, Managing Director, Berry Bros. & Rudd
“In a drive to improve efficiency and profitability of the wine division, we focused on that most critical of all aspects, the physical logistics of the organisation,” says Hugh Sturges Managing Director. bbr “One outcome was a further development of our state-of-the-art warehouse at Basingstoke, which was extended to hold an extra 210,000 cases, equivalent to 2.5 million bottles. We employed specialist consultants to advise us on the physical storage and operating procedures. We recognised the need for an integrated warehouse management system and made part of the consultants’ remit the selection of a suitable solution.”
"Selection was then based on an analysis of functionality plus a series of site visits or references. OBS Logistics has a very functionally rich solution and they do understand the special requirements of a drinks company – bonded warehousing, customs regulations and procedures, and so on. This is all based on ‘hands-on’ experience with successful implementations in similar organisations, plus a willingness to take on board the peculiarities of our business. We were very impressed with the quality and commitment of the company’s staff and management. Their attitude was a significant factor in the decision – though a large company, with all the associated resources, they still manage to maintain a strong ‘personal’ touch.”
Dave Renshaw, CEO of OBS Logistics, who enjoys an excellent working relationship with Berry Bros. & Rudd commented,
“As a company we have unrivalled experience and expertise in the wine and spirit industry and are very proud of our relationship with the oldest and finest wine merchant in the country. Today members of the Berry and Rudd families continue to own and manage this family run business.”
“Configured for over 200 users, the OBS Logistics Solution provides flexible warehousing, specifically designed to cater for fine wines, held both under Bond and Duty Paid, together with a telesales and order management solution which was extensively tailored to our client’s specific needs. This ensures that the key selling functions are comprehensively supported to provide excellent customer service, with access to realtime inventory information.”
David explains further,
“Berry Bros and Rudd’s order processing has to deal effectively with a variety of types of order including:
The multi ownership capabilities of the OBS Logistics software is extensively used to handle Customer Private Reserve business (CPR), where wine bought from Berry Bros & Rudd is cellared for the customer under the required conditions until the client wishes to call it off.”
“The system benefits are already showing through, none more so than the ability to cope with a significant increase in trading during the Christmas period. Order volumes for 2006 were 89,000 orders, 15% of which were processed in December. This year, volumes will be well over 100,000 orders with over 8000 orders processed rapidly in the first few days of December.”