Social Media in the Supply Chain

Posted by Yasmeen Hassoun 21 Feb, 2018

mihani simoniaa_wtag.jpg In the last 10 years social media has been on the rise. With over 10 billion users, spending over 2 hours a day on social media, we now have more visibility than ever before. The marketplace is highly competitive and therefore businesses are constantly creating new ways to run their operations in order to gain competitive advantage.

Let’s take a look at a couple of social media factors that enhance and work for the supply chain, reasons you are missing out if you are not using social media and insight into some of the most influential groups you should be following.

How significant is social media in the supply chain?

Social media dominated the world firstly in a social manner; however it did not take long before social channels started to become a must-do for businesses. According to Facebook, there are currently over 50 billion small businesses using Facebook to connect with their customers.
LinkedIn rose in the rankings and quickly became a strong asset for B2B businesses by providing a channel for industry knowledge and news to be widely shared. LinkedIn also became a primary tool for recruiters to find potential candidates due to the detail of professional information displayed on each profile.

Social media in the last 3 to 4 years went from being a useful add-on to a necessity for businesses.

If you are not using social media in your supply chain, here are 5 reasons why you should be.

1. Brand awareness and free opportunity to outline your reputation on a large platform. Talk about your business and let others talk about your business. Word of mouth is known as one of the top 3 positive marketing methods in B2B environments.
2. To ensure you are present where your customers are.
3. A useful tool to source potential talent. Social media is a highly effective recruitment tool.
4. Access to competitor activity. Sure, there are multiple online routes to check various aspects of businesses online, but it is highly beneficial to understand what your competitors are doing and how they are interacting with the market. In this competitive landscape, you cannot afford to not be doing something so simple and effective!
5. Keeping up with trends. Social media allows you to keep up with trends and ensure your operations are meeting customer demands. Social media acts as your eyes and ears on how better to understand customers and the way the market is moving.


Social media creates improved customer communication in supply chains

Businesses now have a huge presence on social media which has enabled consumers to be connected to businesses with easy access communication. This communication can help you directly deal with demand and improve customer service. However, visibility is not only for businesses, customers now have greater visibility through social media which meets a growing demand across the marketplace. This visibility allows you to keep your customers in the loop and improve customer satisfaction wherever you can. Customers are often able to access word of mouth opinions and reviews through social media and answers to any questions can be answered by businesses much quicker, regarding their product, the delivery or something else amongst the supply chain.   


Connecting with supply chain professionals

LinkedIn has long been known as the professional network. Although other social channels are developing their strategy for accommodating business needs such as Facebook, which has been on the rise for hosting business pages in the last 2 years. LinkedIn is still perceived as the leading professional channel with recruitment as a main feature. As discussed above, LinkedIn provides a CV style profile which has enabled professional networks to understand each other’s experience and show off with references and other accomplishments. For the supply chain, many groups have been created allowing professionals to connect and share content, along with introducing themselves to further opportunities through networking.

Here are 3 of the most popular supply chain LinkedIn groups to follow. Just type their names in the search bar and click groups:

1. The Logistics & Supply Chain Networking Group
2. Logistics and Supply Chain professionals
3. Logistics Network


Follow us on LinkedIn to keep up to date with our industry news and supply chain information


Here are 3 fun social media statistics:

1. Around 88% of businesses use social media for marketing
2. Over 400,000 new users are added to Facebook on a daily basis
3. According to ‘The 2015 State of Social Business: Priorities Shift from Scaling to Integrating’, 38% of businesses have a plan to spend over 20% of their total advertising budget on social media.  


Topics: WMS, obs logistics, TMS, Warehouse Management System, transport management system, supply chain, social media